Ciba: Attempting to live up to a vision in a crisis situation (A)
Traces the response of Ciba to the loss of 7.7 tons of its crop protection products off a cargo vessel in the North Sea en route to Nigeria one stormy night in December 1993. After being informed of the incident by the French national emergency organization, a representative from Ciba France takes the initiative to travel to the affected beaches to offer assistance in the clean-up efforts and handle media questions. By the end of December, the major part of four sea containers are recovered. The remaining fifth container is spotted floating in the sea but cannot be salvaged because of continuing bad weather. Then in mid-January 1994, thousands of the 10-gram plastic sachets wash up on Dutch beaches. The Dutch authorities clean-up the beaches and Ciba Netherlands provides assistance in transporting, counting, and storing the sachets on its premises. The Dutch media and environmental pressure groups become quite active, linking the accident to broader marine transport issues, and there is the first evidence that this issue will begin to develop rapidly in Germany.
1993-1994
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
Startups can harness their inherent agility to stir up stagnant, risk-averse industries, suggests IMD’s James Henderson.
Whatever scenarios we might imagine about the next wave of globalization, cities are striving to be future-ready. It is now clear that in doing so ...
By 2026, it's predicted that over 80% of organizations will have employed generative artificial intelligence (GenAI) in some capacity, up from less...
Choosing a CEO is a crucial decision for any company, but it becomes particularly complex in family businesses. This difficulty stems from the need...
Family businesses often have not only financial wealth but also nonfinancial values that make them different from nonfamily companies. For instance...
Leadership presence (LP) is widely acknowledged as a foundation of effective leadership. Historically, LP has been conceptualized as a collection o...
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD 8 May 2024
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications