As sachets of Ciba’s crop protection product, Apron. Plus, begin washing up on German beaches in January 1994, intense media coverage of the incident contributes to a growing feeling of crisis, and questions emerge regarding Ciba’s responsibility in paying for the clean-up.
Ciba: Attempting to live up to a vision in a crisis situation (A)
Summary
Traces the response of Ciba to the loss of 7.7 tons of its crop protection products off a cargo vessel in the North Sea en route to Nigeria one sto...
1996 EFMD AWARD WINNER (Risk & Crisis Management)
Reference
IMD-3-0607
Copyright
©1995
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Ciba: Attempting to live up to a vision in a crisis situation (B)
Summary
As sachets of Ciba's crop protection product, Apron. Plus, begin washing up on German beaches in January 1994, intense media coverage of the incide...
1996 EFMD AWARD WINNER (Risk & Crisis Management)
Reference
IMD-3-0608
Copyright
©1995
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications