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Case Study

Ciba: Attempting to live up to a vision in a crisis situation (B)

By Georges Haour and Joyce Miller

10 pages

March 1996

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Reference: IMD-3-0608

As sachets of Ciba’s crop protection product, Apron. Plus, begin washing up on German beaches in January 1994, intense media coverage of the incident contributes to a growing feeling of crisis, and questions emerge regarding Ciba’s responsibility in paying for the clean-up.

Keywords

Environment, Crisis Management, Communication

Settings

Europe
1994

Type

Field Research

Available Languages

English

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This case study is part of a series

Ciba: Attempting to live up to a vision in a crisis situation (A)
Ciba: Attempting to live up to a vision in a crisis situation (B)

1996 EFMD AWARD WINNER (Risk & Crisis Management)

This case study is part of a series

Ciba: Attempting to live up to a vision in a crisis situation (A)
Ciba: Attempting to live up to a vision in a crisis situation (B)

Ciba: Attempting to live up to a vision in a crisis situation (A)

By Georges Haour and Joyce Miller
Case reference: IMD-3-0607 ©1995

Summary

Traces the response of Ciba to the loss of 7.7 tons of its crop protection products off a cargo vessel in the North Sea en route to Nigeria one sto...

1996 EFMD Case Writing Competition – Winner: Risk and Crisis Management

Reference IMD-3-0607

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

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Ciba: Attempting to live up to a vision in a crisis situation (B)

By Georges Haour and Joyce Miller
Case reference: IMD-3-0608 ©1995

Summary

As sachets of Ciba's crop protection product, Apron. Plus, begin washing up on German beaches in January 1994, intense media coverage of the incide...

1996 EFMD Case Writing Competition – Winner: Risk and Crisis Management

Reference IMD-3-0608

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Strategy

Crisis Management

Browse all topics

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