School feeding program in Nigeria (A): Tetra Pak’s business and development goal
The case documents Tetra Pak’s ambitious efforts to collaborate with the governor of Nasarawa State in Nigeria in the setting up of a school feeding program based on a non-milk product that will eventually use local cereals; Nutrisip. This is a business, and not a philanthropic initiative that is also aimed at kick-starting local industry (thus relieving poverty) while improving child nutrition at the same time. It is engaging Tetra Pak in tackling many challenging business and development issues. The case shows the experience of Tetra Pak over the first two years of the program and illustrates the challenges and obstacles encountered by the company while trying to get this ambitious program off the ground, promote local production of Nutrisip and secure the supply and distribution chain for the product.
1. Change traditional perceptions of the role of business in society 2. Show how innovation can be introduced in a sustainable manner and in a developing country 3. Understand the challenges of working in a developing world context at its most challenging 4. Understand the power of partnerships to reinforce corporate sustainability initiatives.
1996 with interventions in school feeding programs in developing countries, ends in Dec 2005
Cranfield University
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Harvard Business School Publishing
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NUCB Business School
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- School feeding program in Nigeria (A): Tetra Pak’s business and development goal
- School feeding program in Nigeria (B): Tetra Pak fortifies the business model
- School feeding program in Nigeria (A): Tetra Pak’s business and development goal
- School feeding program in Nigeria (B): Tetra Pak fortifies the business model
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
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