Case Study

Prudence and audacity: The house of Beretta

12 pages
March 2005
Reference: IMD-3-1495

After over four centuries in business, the Beretta family’s gun making enterprise stands at an important threshold. The family and its hometown have provided the cultural and philosophical underpinnings that have seen the company through good times and bad. Now, the firm must address a more insidious challenge. How to continue to grow and adapt to new market and competitive situations while retaining the core that brought the company to where it is today. The role of corporate culture is juxtaposed with stability in the face of change, dedication to craftsmanship and the latest technology, close-knit family bonds and an ardor for individualism. The exercise of seemingly contradictory business concepts and approaches is examined.

Keywords
Corporate Culture, Adaptation
Settings
Italy
2004
Type
Field Research
Copyright
© 2005
Available Languages
English
Related material
Teaching note
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

This case study is part of a series
  • Prudence and audacity: The house of Beretta
  • Prudence and audacity: The house of Beretta (Abridged)
This case study is part of a series
  • Prudence and audacity: The house of Beretta
  • Prudence and audacity: The house of Beretta (Abridged)
Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics
Prudence and audacity: The house of Beretta
By John L. Ward and Colleen Lief
Case reference: IMD-3-1495 ©2005
Summary
After over four centuries in business, the Beretta family's gun making enterprise stands at an important threshold. The family and its hometown hav...
Reference IMD-3-1495
Copyright ©2005
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Prudence and audacity: The house of Beretta (Abridged)
By Colleen Lief
Case reference: IMD-3-1509 ©2006
Summary
After over four centuries in business, the Beretta family's gun making enterprise stands at an important threshold. The family and its hometown hav...
Reference IMD-3-1509
Copyright ©2006
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications