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Case Study

Papyrus Laser (C): Going VistaPrint.com

By Benoit F. Leleux and Lisa Mwezi Schüpbach

7 pages

May 2002

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Reference: IMD-3-0976

Case C focuses on the situation faced by Papyrus Laser four years after its chaotic founding.

Robert Keane was faced with the challenges and opportunities offered by the explosion of the Internet as a communication and retailing channel. He had to decide whether or not to completely overhaul the strategy of the company and take it from an internet-enabled distributor of speciality paper products in Europe to a true global internet-driven e-printing specialist, with leading edge print and edit technologies.

Keywords

Business Opportunity, Printing, Publishing, Start-up, eCommerce, Internet, Business Plan, Growth Financing, Globalization

Settings

March 2000

Type

Field Research

Available Languages

English, French

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