Looking back from 2030: We turned the corner on climate - How did we get here? (Revised) (Mini case)

In this edition of Leaders Unplugged, IMD President David Bach and Vestas CEO Henrik Andersen discuss Europe’s energy risks and bold leadership.

This guide examines the industry priorities and outlines five strategic areas of focus for supply chain transformation in 2025 and beyond.

Survey after survey shows that executives think their business is in danger of being commoditized. This means their company is not able to differentiate sufficiently to command higher market prices and profits. Luxury brands, by contrast, are the opposite of commodity. Their whole approach to branding is based on desirability. This case series explores what companies can learn from luxury brands without becoming luxury brands themselves. The written A case gives a short background on Vanzetti Engineering, which is facing intensifying competition in an evolving marketplace, and launches the first question for discussion.

Xiaomi’s rapid EV rise shows how future readiness and agility are reshaping the auto industry – a challenge traditional automakers can’t ignore.

I just finished reading a book that made me see Ai completely differently. It's called Reshuffle and the author is Sangeet Paul Choudary, a senior fellow in the Tusher Strategic Initiative for Technology at the Haas School of Business at UC Berkel...

Following on from the ‘why’ of nonmarket strategy, Michael Yaziji sets out a practical framework to get started, with industry examples.

The Swiss-based energy group is plotting a course toward a renewables-focused future, without abandoning its traditional customer base.

It is 2035. AI and sustainability have become deeply connected forces shaping the way we live, work and create value. From intelligent energy systems to regenerative supply chains and inclusive digital infrastructure, the merger of AI and sustainability has reshaped business and society alike. But this transformation didn't happen overnight, and it certainly wasn't smooth. In the 2020s, AI dominated the global conversation while sustainability often took a back seat. The rapid expansion of AI infrastructure drove up emissions, strained water systems, created mountains of e-waste and widened social divides. Progress on climate, biodiversity and equity stalled or reversed. For many years, AI and sustainability seemed like competing priorities. This future-back case invites participants to step into a world where that tension has been resolved. In this 2035 scenario, AI no longer undermines sustainability, it enables it. Cities run on adaptive, low-impact infrastructure. AI systems manage food, energy and transport to optimize for both efficiency and regeneration. Businesses succeed not by choosing between growth and impact, but by aligning the two. Technology is now smart, responsible, inclusive and sustainable by design. The case follows a business leader preparing to speak at a global summit, reflecting on the events, decisions and dilemmas that led to this outcome. Participants will explore the question: How did we get here? Was it policy, innovation, pressure or chance? Through this discussion, leaders learn to lead "from the future back," challenge assumptions, reimagine what's possible and consider what actions they must take today to help shape a better tomorrow.

Global supply chains are fragmenting, AI adoption is accelerating at breakneck speed, and traditional organizational pyramids are too rigid to keep up with markets that shift overnight. Most companies still deploy AI as an efficiency play—automati...

Michael Kliger, CEO of LuxExperience, explains how the group drives luxury e-commerce growth through execution, customer loyalty, and resilience.