Case Study

Bosch Power Tools (B): The Delta Sander project

2 pages
April 1994
Reference: IMD-3-0571

The (A) and (B) cases, which were realized with the help of Bosch Elektrowerkzeuge in Leinfelden, Germany, describe the development process of an innovative power tool, the Delta Sander, which did not yet exist in the Do-it-Yourself segment. The cases attempt to explore the risks and rewards of having a fast time to market. They first show how the development of the Delta Sander departed from the established rules at Bosch Power Tools and then focus on the difficulties that ensued.

Field Research
© 1994
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