Case Study

Indian Hotels Company Limited: Fast track to structured sustainability via Paathya

29 pages
August 2025
Reference: IMD-7-2648

In late 2021, Puneet Chhatwal, CEO of Indian Hotels Company Limited IHCL, found himself grappling with a new challenge beyond the impressive growth numbers the company had achieved since his tenure began in 2017 sustainability. Having led IHCL, the hospitality arm of the Tata Group, through one of its most transformative periods, including a turnaround from losses to profitability and the addition of over 100 hotels, Puneet now faced rising stakeholder and regulatory demand for measurable ESG impacts. The case explores IHCL’s journey to embed sustainability in all its hotels including those under development through Paathya, its comprehensive ESG framework. Paathya, derived from Sanskrit meaning ‘path,’ symbolizes IHCL’s commitment to structured sustainability by setting ambitious goals, including eliminating single-use plastics, adopting renewable energy and certifying all hotels under global sustainability standards by 2030. The case explores the organizational challenges IHCL faced and examines how the company formalized sustainability in every aspect of its business from financial decisions and design to engineering and daily operations. A key focus is placed on the cultural shift that Paathya required, ensuring buy-in from employees at all levels, including general managers of individual hotels, who were pivotal in driving green initiatives. IHCL’s rapid growth and vision of expanding to 300 hotels under an asset-light model, raises crucial questions: Can the company balance its aggressive expansion with its sustainability commitments? Will Paathya continue to resonate with the core of the company’s operations amid changing global standards and leadership? The case concludes by examining Paathya’s early successes and the challenges ahead. How can IHCL sustain its hospitality leadership while leading the charge on sustainability?

Learning Objective

• Understand the complexities of integrating sustainability into large-scale operations within the hospitality industry.
• Explore the alignment of corporate growth strategies with ESG goals.
• Analyze the role of leadership in driving cultural change and embedding sustainability at all organizational levels.
• Explore challenges in embedding ESG frameworks within a decentralized organization.
• Evaluate sustainability as a competitive advantage in expanding global operations.

Keywords
Leadership, Sustainability, Strategy, Environmental Social and Governance, Quality Education, Gender Equality, Clean Water, Sanitation, Affordable Energy​, Clean Energy​, Decent Work Conditions, Economic Growth, Responsible Consumption, Responsible Production, Climate Action
Settings
World/global, India
Indian Hotels Company Limited, Travel and Leisure, Hospitality
2021-2025
Type
Field Research
Copyright
© 2025
Available Languages
English
Related material
Teaching note
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