HomeResearch & Knowledgeback to HomeDigitalback to Research & KnowledgeOrchestrating Digital Business Transformationback to Digital

Report

Orchestrating Digital Business Transformation

Working in Concert to Achieve Digital Excellence

By Michael R. Wade, Andy Noronha, James Macaulay and Joel Barbier

20 pages

June 2017

Download full report

PRINTABLE PDF – 4MB

KEY QUESTIONS FOR EXECUTIVES

The Global Center for Digital Business Transformation is turning its research lens to a different set of questions that are top-of-mind for the hundreds of senior executives with whom we have engaged:

How should we execute our digital transformation?
Where do we start?
What is the sequencing of actions?
And in different areas of the business, what precisely should we change, and to what extent?

To address these questions, we are launching a new research project we refer to as “Digital Orchestra.” Just as conceiving of digital disruption as a vortex helped us explain how disruption changes the nature of competition, the analogy of an orchestra illustrates how to execute a digital transformation.

- IMD Business School

Orchestrating Digital Business Success

To thrive amid digital disruption, a company’s executives must answer fundamental questions about the value they want to create – and their strategic options for getting there. By answering these questions, they set the strategic direction, the execution of which will require significant changes across many aspects of the business. These parts of the business – the company’s operating model – constitute the “orchestra.”

To learn more about the Digital Orchestra, read the full report.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Keep reading

Article

Leading Global Operations - Complexity and Change

Leading global operations through complexity and change in 2025 means embracing AI and ML to streamline supply chains and meet rising demands.

Artificial Intelligence Digital Leadership Strategy Supply Chain

By Ralf W. Seifert and Katrin Siebenbürger Hacki

in I by IMD

Article

6 Ways to Attract And Retain Female Tech Talent

McKinsey estimates there will be a tech talent gap of between 1.4 and 3.9 million in Europe by 2027. Doubling the number of women in the field is a major part of the solution. Sarah E. Toms suggest ways tackle the alarming gender disparity.

Diversity and Equity and Inclusion Technology Management

By Sarah E. Toms

in I by IMD

Article

Detroit Entrepreneurship - Motor City Innovation

Regional developers have tried and failed to emulate Silicon Valley’s VC-driven model for innovation. Detroit Entrepreneurship is following an alternative route.

Entrepreneurship Innovation Technology Management

By Jerry Davis

in I by IMD

Article

TIME magazine’s iconic covers - Simplicity and Clarity

Responsible for TIME magazine’s iconic covers, D.W. Pine explores his creative process and shares insights on how to cut through the noise and make an impact.

So, what are these AI skills? - Frederik Anseel

AI is reshaping careers, but future-proof skills aren’t what you think. Vision, expertise, and deep knowledge - not hype - are key to success in an AI world.

Artificial Intelligence Decision Making Innovation Technology Management

By Frederik Anseel

in I by IMD

Article

Repairing reputational damage: don’t go the way of Boeing

All organizations should have a plan to secure trust during, after (and even before) a crisis hits. Here are a host of examples, good and bad, to learn from.

Leadership Resilience Strategy

By Michael Skapinker

in I by IMD

Case Study

The price of innovation: Will Medacta compromise its DNA by embracing robotics?

Strategy Innovation

By Carlos Cordon, Antonio Di Brino, Jesper Fibiger, Frank Kristensen, Soniya Soniya and Alison End Fineberg

Article

China's technology sector - AI innovation

China's technology sector leads global innovation with AI, semiconductor growth, and strategic diversification. R&D investments fuel success amid regulatory challenges.

Artificial Intelligence Digital Innovation Technology Management

By Mark J. Greeven and Sophie Liu

in I by IMD

Article

Strategy Meets Execution - Supply Chain

10 years of exclusive surveys reveal top supply chain strategy challenges—and how tools like AI, ML, and digital twins are reshaping the path forward.

Strategy Supply Chain

By Ralf W. Seifert and Katrin Siebenbürger Hacki

in I by IMD

Article

4 Key Guidelines for Success - Demystifying AI Use Cases

Uncover AI use cases and opportunities with 4 clear imperatives that align data with business value. Avoid pitfalls and ask the right questions.

Artificial Intelligence Strategy

By Didier Bonnet and Achim Plueckebaum

in I by IMD

Leading Global Operations - Complexity and Change

By Ralf W. Seifert and Katrin Siebenbürger Hacki
in I by IMD

Summary

Leading global operations through complexity and change in 2025 means embracing AI and ML to streamline supply chains and meet rising demands.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Artificial Intelligence

Digital

Leadership

Strategy

Supply Chain

Browse all topics

6 Ways to Attract And Retain Female Tech Talent

By Sarah E. Toms
in I by IMD

Summary

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Diversity and Equity and Inclusion

Technology Management

Browse all topics

Detroit Entrepreneurship - Motor City Innovation

By Jerry Davis
in I by IMD

Summary

Regional developers have tried and failed to emulate Silicon Valley’s VC-driven model for innovation. Detroit Entrepreneurship is following an alternative route.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Entrepreneurship

Innovation

Technology Management

Browse all topics

So, what are these AI skills? - Frederik Anseel

By Frederik Anseel
in I by IMD

Summary

AI is reshaping careers, but future-proof skills aren’t what you think. Vision, expertise, and deep knowledge - not hype - are key to success in an AI world.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Artificial Intelligence

Decision Making

Innovation

Technology Management

Browse all topics

Repairing reputational damage: don’t go the way of Boeing

By Michael Skapinker
in I by IMD

Summary

All organizations should have a plan to secure trust during, after (and even before) a crisis hits. Here are a host of examples, good and bad, to learn from.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Leadership

Resilience

Strategy

Browse all topics

The price of innovation: Will Medacta compromise its DNA by embracing robotics?

By Carlos Cordon Antonio Di Brino Jesper Fibiger Frank Kristensen Soniya Soniya and Alison End Fineberg
Case reference: IMD-2663 ©2025

Summary

Medacta Group SA is a rising star in the orthopedics market, achieving global success through innovative products and techniques, with a particular emphasis on minimally invasive techniques that bring meaningful value to its patients. With its approaches such as Anterior Minimally Invasive Surgery (AMIS) for hip replacement and Kinematic Alignment for knees, Medacta offers high-quality techniques, supporting tools and cutting-edge implants. It also offers personalized surgeon education through the Medacta Orthopedic Research and Education (M.O.R.E.) Institute. Medacta is situated in an evolving landscape, with competitors including Stryker and Zimmer Biomet investing heavily in robotic technologies. Technological advances are being made in data-driven planning tools – including augmented reality – and research institutes are looking for the most advanced solutions as demanded by many hospitals and surgeons. Despite these trends in the industry, Medacta's CEO, Francesco Siccardi has concerns regarding the value of existing robotic systems, noting their lack of proven benefits in patient outcomes or cost reductions, especially in a context of increasing emphasis on value-based care and sustainability. The case explores the opportunities and challenges confronting Medacta as they decide whether to enter the orthopedic robotics market. The company wants to continue to differentiate itself and drive growth in line with its foundational principles of patient care, operational excellence and sustainable innovation. Today, Francesco faces a critical decision around whether now is the time to enter the robotics market and, if so, how Medacta should do so to preserve its culture and stay true to its DNA.

Reference IMD-2663

Organization Medacta Group

Industry Healthcare, Medical Device

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Strategy

Innovation

Browse all topics

China's technology sector - AI innovation

By Mark J. Greeven and Sophie Liu
in I by IMD

Summary

China's technology sector leads global innovation with AI, semiconductor growth, and strategic diversification. R&D investments fuel success amid regulatory challenges.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Artificial Intelligence

Digital

Innovation

Technology Management

Browse all topics