Ref: IMD-5-0620

Case study

Reference: IMD-5-0620

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Shockfish (B)

John W. Walsh

By Professor John W. WalshJohn W. Walsh, Andrew C. Boynton and Alastair Brown

The second part of this series describes the decision made by the CEO of Schockfish, when faced with a choice of developing a wireless voting system for a large Zurich firm specialized in running shareholder meetings or staying with their core business of producing and selling Spotme, a wireless networking device which enables people to meet, conduct business and interact with one another at conferences.

Learning Objective

Not provided

Keywords Conference Services, Information Technology, Marketing, Start-up, Wireless Messaging System, Wireless Networking Device
Settings Switzerland
Type Field Research
Copyright ©IMD 2003
Language English
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Reference: IMD-5-0620

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