- IMD Business School
 - IMD Business School
John Walsh

Professor of Marketing

John W Walsh is Professor of Marketing. He frequently consults on issues of marketing strategy, consumer behavior, pricing, distribution, and market research and has consulting experience in industries spanning telecommunications, health care, tourism and leisure, consumer goods, banking, computing, and consumer electronics. He has written numerous articles for practitioner and academic journals including the Financial Times, European Management Journal, Marketing Science, and Oxford Economic Papers.

He has had numerous administrative responsibilities at IMD, including Director of Research and Development and Dean of Faculty. He held the Coca-Cola chaired professorship from its inception in 2008 until 2010 and was program director of IMD’s Executive MBA for four years. In the 20 years he has been at IMD, he has taught in many of its open and customized programs and directed customized programs at IMD for British American Tobacco, Caterpillar, Coca-Cola Hellenic, Hilton Hotels Corporation, Kodak, KPN, and Sony.

Prior to joining IMD, Walsh was the Abraham A Mitchell Term Assistant Professor of Marketing at the Wharton School, University of Pennsylvania. He has also worked as a consultant with Monitor Company, Cambridge, USA. He has PhD and MS degrees from Cornell University, New York, and a BSc degree from Trinity College Dublin, Ireland.

Academic publications
Insight for Executives
Coca-Cola’s swoop for Costa Coffee will cut its exposure to sugar and plastic bottles

John Walsh analyzes Coca-Cola buying Costa.

31 August 2018
Connected consumers can make or break

Companies have often grappled with the "ownership" of their brands. Ultimately, the brand is simply what it represents in the minds of consumers. Strong brands generate strong emotions and consumer...

24 December 2011
Websites with a personal touch

Internet retailers are set to dominate consumer markets. According to the author, they have the potential to combine "corner shop" service with hypermarket prices. Much of their advantages will com...

Digital Leadership Customer Centricity Marketing
15 March 1999