OSM Aviation: Outsourcing labor in the aviation industry
OSM Aviation, a newcomer in the sector, is disrupting the aviation industry. The specialist in the employment, training and administration of cabin crew and pilots is changing the way airlines approach talent management. OSM Aviation’s idea is based on a new and comprehensive outsourcing model of “total crew management” – taking responsibility for the entire crew management process, from recruitment and training to planning and execution. The company’s value proposition is two-fold: offering crew members secure, fair and predictable employment; and giving airline operators both added flexibility and an opportunity to save costs, as well as providing them with top quality crew members.
- The case discusses the opportunities and challenges facing a labor outsourcing company.
- Participants will be asked to evaluate the key advantages and disadvantages of outsourcing labor. They will further assess the strategic choices OSM Aviation is facing to offer a value proposition appealing to all stakeholders – airline operators, employees, unions, flight school candidates.
- Finally, participants will be asked to evaluate the idea of a total leasing proposition.
2017
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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