Xerox, having struggled in the face of lower cost competition, evolves into a services-driven solutions company. This case describes the journey and changes that had to be made.
To understand how a company can evolve from selling products to selling solutions and the profound impact such a change requires of an organization.
Xerox, Manufacturing, Technology, Services
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications