Case Study

Shockfish (B)

3 pages
December 2003
Reference: IMD-5-0620

The second part of this series describes the decision made by the CEO of Schockfish, when faced with a choice of developing a wireless voting system for a large Zurich firm specialized in running shareholder meetings or staying with their core business of producing and selling Spotme, a wireless networking device which enables people to meet, conduct business and interact with one another at conferences.

Information Technology, Start-up, Wireless Networking Device, Wireless Messaging System, Conference Services
Field Research
© 2003
Available Languages
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This case study is part of a series
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