Ref: IMD-7-2347

Case study

Reference: IMD-7-2347

Order this case study

Going plastic neutral: The Nestlé Philippines experience (B)

Dominique Turpin

By Emeritus Professor Dominique TurpinDominique Turpin, Sandeep Puri and Jikyeong Kang

In March 2019, Kais Marzouki, Chairman and CEO of Nestlé Philippines Inc. (NPI), wanted his company to reach plastic neutrality at the earliest possible time. Globally, including in the Philippines, more and more consumers, governments, NGOs and media were concerned by plastic waste and pollution. Mark Schneider, Nestlé’s global CEO, had recently stated his vision that none of Nestlé’s packaging, including plastics, would end up in landfill or as litter. A few weeks earlier, Schneider had announced internally the group’s ambition to have all of Nestlé packaging recyclable or reusable by 2025. How could NPI lead the way and mobilize all key stakeholders to achieve his objectives?

Learning Objective

  • The case looks at how to successfully drive a major sustainability project in a developing Asian country and challenges the participants to work on a detailed and actionable plan.
Keywords Climate Action, Diversity, Equity, Inclusion, Life below Water, Life on Land, Marketing, Operations, Operations Management, Partnering, Plastic Neutrality, Plastic Pollution, Recycling, Responsible Consumption, Responsible Production, Strategy Execution, Sustainability, Sustainable City, Sustainable Community
Settings Asia, Philippines
Nestlé Philippines, Food and Beverage
Type Field Research
Copyright ©IMD 2021
Language English
Related material Teaching note
Order this case study

Reference: IMD-7-2347

IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre, UK Office

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Fax +44 (0)1234 751125
Email [email protected]

The Case Centre, US office

Babson College

Babson Park, Wellesley MA 02457, USA
Tel +1 781 239 5884
Fax +1 781 239 5885
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Copyright information

IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.


Research Information & Knowledge Hub for additional information on IMD publications

Keep reading