Ref: IMD-7-2347

Case study

Reference: IMD-7-2347

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Going plastic neutral: The Nestlé Philippines experience (B)

Dominique Turpin

By Emeritus Professor Dominique TurpinDominique Turpin, Sandeep Puri and Jikyeong Kang

In March 2019, Kais Marzouki, Chairman and CEO of Nestlé Philippines Inc. (NPI), wanted his company to reach plastic neutrality at the earliest possible time. Globally, including in the Philippines, more and more consumers, governments, NGOs and media were concerned by plastic waste and pollution. Mark Schneider, Nestlé’s global CEO, had recently stated his vision that none of Nestlé’s packaging, including plastics, would end up in landfill or as litter. A few weeks earlier, Schneider had announced internally the group’s ambition to have all of Nestlé packaging recyclable or reusable by 2025. How could NPI lead the way and mobilize all key stakeholders to achieve his objectives?

Learning Objective

  • The case looks at how to successfully drive a major sustainability project in a developing Asian country and challenges the participants to work on a detailed and actionable plan.
Keywords Climate Action, Diversity, Equity, Inclusion, Life below Water, Life on Land, Marketing, Operations, Operations Management, Partnering, Plastic Neutrality, Plastic Pollution, Recycling, Responsible Consumption, Responsible Production, Strategy Execution, Sustainability, Sustainable City, Sustainable Community
Settings Asia, Philippines
Nestlé Philippines, Food and Beverage
2019-2021
Type Field Research
Copyright ©IMD 2021
Language English
Related material Teaching note
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Reference: IMD-7-2347

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