Ref: IMD-7-2247

Case study

Reference: IMD-7-2247

Order this case study


Davis & Shirtliff (B): The Birth of the Dayliff Brand (2007-2016)

Leif M. Sjöblom

By Professor Leif M. SjöblomLeif M. Sjöblom and Peter Wanjama

This is part of a case series. D&S decides to diversify its supplier base and to establish their own private label brand Dayliff.

Learning Objective

  1. Product portfolio and diversification.
SettingsAfrica, Kenya
Davis & Shirtliff, Utilities
1946-2020
TypeField Research
Copyright©IMD 2020
LanguageEnglish
Order this case study

Reference: IMD-7-2247

IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre, UK Office

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Fax +44 (0)1234 751125
Email [email protected]

The Case Centre, US office

Babson College

Babson Park, Wellesley MA 02457, USA
Tel +1 781 239 5884
Fax +1 781 239 5885
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Copyright information

IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.

Contact

Information Center for additional information on IMD publications

Case study

Reference: IMD-7-2247

Order this case study
Looking for something specific?

Keep reading

Back to top