Ref: IMD-7-2247

Case study

Reference: IMD-7-2247

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Davis & Shirtliff (B): The birth of the Dayliff brand (2007-2016)

Leif M. Sjöblom

By Professor Leif M. SjöblomLeif M. Sjöblom and Peter Wanjama

D&S decides to diversify its supplier base and to establish their own private label brand Dayliff

Learning Objective

  1. Product portfolio and diversification.
Keywords Branding, Business to Business, Clean Water, Distribution, Energy, Pump, Water, Water Pipe
Settings Kenya
Davis & Shirtliff, Utilities
Type Field Research
Copyright ©IMD 2020
Language English
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Reference: IMD-7-2247

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Case study

Reference: IMD-7-2247

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