Case Study

Davis & Shirtliff (B): The birth of the Dayliff brand (2007-2016)

5 pages
December 2020
Reference: IMD-7-2247

D&S decides to diversify its supplier base and to establish their own private label brand Dayliff

Learning Objective
  • Product portfolio and diversification.
Water, Energy, Distribution, Business to Business, Branding, Water Pipe, Pump, Clean Water
Africa, Kenya
Davis & Shirtliff, Utilities
Field Research
© 2020
Available Languages
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