Case Study

Davis & Shirtliff (A): At a crossroads (2007)

6 pages
December 2020
Reference: IMD-7-2246

Davis & Shirtliff (D&S) was founded in 1946 as a water related contractor in Kenya. In the 1950’s they sign an exclusive distribution agreement with Grundfos, a leading pump manufacturer. In 2007 Grundfos terminates the exclusivity. At the time the account for one third of business

Learning Objective
  • Supplier and distributor relationships.
Keywords
Water, Energy, Distribution, Business to Business, Branding, Water Pipe, Pump, Clean Water
Settings
Africa, Kenya
Davis & Shirtliff, Utilities
1946-2020
Type
Field Research
Copyright
© 2020
Available Languages
English
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