Disease and war triggers onshoring of supply chains
As geopolitical tensions flair, multinational companies are bringing production closer to home to boost supply....
Strategy
How to be authentic when nothing looks fake anymore
As generative AI erases the visible difference between real and fabricated content, authenticity becomes a strategic imperative. Prashant Saxena explains why perceived authenticity depends on three factors operating together and shows how...
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Three paradoxes luxury brands face in the digital era
April 14, 2022 • by Hannes Gurzki in Strategy • 6 min read
Extending products and experiences into the digital world and using consumer insights to personalize the interactions will help luxury brands maintain exclusivity and stimulate consumers' fantasies in the digital age....
How incumbents can win in the disruption battle
April 1, 2022 • by Thomas W. Malnight, Ivy Buche in Strategy • 10 min read
Established firms can bridge the advantages of market power, long-standing customer relations and industry insights to triumph over rivals....
The origins of customer-centricity with Seán Meehan
March 31, 2022 in Strategy • 1 min read • 
Podcast available
Professor Sean Meehan, the Dean of Faculty at IMD, discusses what makes a customer focussed company...
3 steps to scale social entrepreneurship
Social entrepreneurship is increasingly recognized as an innovative and sustainable approach to development, job creation and poverty alleviation. Philanthropic impact investors play a key role in building the social enterprise pipeline –...
Six ways to engage with your teams to frame and solve strategic problems
March 28, 2022 • by Michael D. Watkins in Strategy • 5 min read
There is no one-size-fits-all method to find the right solutions, but a ‘team engagement’ checklist will put you on the right track....
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