Strengthen governance to restore consumer trust in data
Creating better data governance involves boosting transparency and safeguarding against bias - and cyber breaches...
13 July 2023 • by Frédéric Dalsace in Consumer behaviour • 6 min read
Marketing often gets a bad rap due to its association with the excesses of capitalism, but it can play an important role in driving more sustainable business practices and consumption patterns, says...
Continue reading16 May 2022 in Consumer behaviour • 5 min read
Creating better data governance involves boosting transparency and safeguarding against bias - and cyber breaches...
9 December 2021 • by Mark J. Greeven in Consumer behaviour • 8 min read
By putting the consumer’s needs at the center, China’s retail companies have rethought the value chain and reinvent the retail model, delivering a greater and more relevant retail experience to consumers, argued...
4 August 2021 • by Charlie Dawson, Seán Meehan in Consumer behaviour • 7 min read
Keeping the customer satisfied is key to creating a ‘super’ brand, but maintaining that success is notoriously difficult, argue Charlie Dawson and Seán Meehan ...
3 July 2021 in Consumer behaviour • 1 min read • Podcast available
As CEO of the Lego Group, Jørgen Vig Knudstorp masterminded an historic corporate turnaround. In this interview, he explains how he did it....
16 June 2021 • by Patrick Reinmoeller, Mark J. Greeven, Yunfei Feng in Consumer behaviour • 5 min read
Shein’s super-charged rise has lessons for fashion retailers around the world, say Mark Greeven, Patrick Reinmoeller, Mark Greeven, and Yunfei Feng. ...
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