A new book challenges the conventional belief that sustainability alone drives customer purchases. In a webinar hosted by Karl Schmedders, the book’s co-author, Goutam Challagalla, explains how companies can make sustainability...
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April 2, 2024 • by Öykü Işık in Consumer behaviour • 12 min read
The findings of a global survey into AI and transparency offer practical guidance on how to demystify and communicate AI systems more effectively to consumers....
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Marketing often gets a bad rap due to its association with the excesses of capitalism, but it can play an important role in driving more sustainable business practices and consumption patterns, says...
By putting the consumer’s needs at the center, China’s retail companies have rethought the value chain and reinvent the retail model, delivering a greater and more relevant retail experience to consumers, argued...
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August 4, 2021 • by Charlie Dawson, Seán Meehan in Consumer behaviour • 7 min read
Keeping the customer satisfied is key to creating a ‘super’ brand, but maintaining that success is notoriously difficult, argue Charlie Dawson and Seán Meehan...
July 3, 2021 in Consumer behaviour • 1 min read • 
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As CEO of the Lego Group, Jørgen Vig Knudstorp masterminded an historic corporate turnaround. In this interview, he explains how he did it....
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