From hype to ROI: How to make AI pay off
Turning AI into ROI requires a clear focus on the value you are trying to create, disciplined metrics, and outcome-based governance....
Rajashree Rane is a Worldwide BD and AI strategist & advisor to Retail and Consumer goods (RCG) leaders at Amazon Web Services (AWS), where she helps enterprises harness GenAI and cloud transformation to drive growth, enhance customer experiences, and optimize operations. With a career spanning RCG companies including Unilever, Amazon, and AWS, she brings deep expertise in translating AI innovation into measurable business outcomes. She is a board member of the Luxury 2050 Forum, where she explores how cloud innovation, AI, and sustainable technologies can reshape luxury experiences while preserving heritage. She holds an MBA from IMD Business School.
May 28, 2026 • by Michael R. Wade, Massimo Marcolivio in Artificial Intelligence • 11 min read
Turning AI into ROI requires a clear focus on the value you are trying to create, disciplined metrics, and outcome-based governance....
May 28, 2026 • by Karl Schmedders in Consumer Goods • 4 min read
A new book challenges the conventional belief that sustainability alone drives customer purchases. In a webinar hosted by Karl Schmedders, the book’s co-author, Goutam Challagalla, explains how companies can make sustainability...
May 28, 2026 • by Faisal Hoque, Paul Scade , Pranay Sanklecha in AI • 3 min read
Following on from our Brain Circuit on the risks that can arise from your own implementation of AI, here’s how to defend against external disruption. ...
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