Four things you can learn about retail from China
If you are in the business of selling to consumers, you would do well to look at China to get a glimpse of the future. There are four major changes on the...
Mark Greeven is Professor of Innovation and Strategy at IMD and co-directs their Building Digital Ecosystems program and Strategy for Future Readiness programs. Drawing on two decades of experience in research, teaching, and consulting in China, Greeven explores how to organize innovation in a turbulent world. He is ranked on the 2023 Thinkers50 list of global management thinkers.
25 January 2022 • by Winter Nie, Mark J. Greeven, Yunfei Feng in Brain Circuits • 2 min read
If you are in the business of selling to consumers, you would do well to look at China to get a glimpse of the future. There are four major changes on the...
24 January 2022 • by Winter Nie, Mark J. Greeven, Philip Rosenzweig in Library • 4 min read
China’s retail revolution draws on convenience and technology to fulfil customer needs in innovative ways....
9 December 2021 • by Mark J. Greeven in Asian hub • 8 min read
By putting the consumer’s needs at the center, China’s retail companies have rethought the value chain and reinvent the retail model, delivering a greater and more relevant retail experience to consumers, argued...
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