Author

Hendrik Send

Hendrik Send is Professor of Marketing at the HTW Berlin and project leader on ‘internet-enabled innovation’ at the Humboldt Institute.

Latest publications

Carrots and sticks needed to speed up the green business transformation

20 June 2022 • by Kamiar Mohaddes, Knut Haanaes, Marya L. Besharov in Sustainability • 7 min read

Government incentives to promote green technology and collaboration between startups and established companies will help accelerate the transformation to net zero, experts said in the latest Business Schools for Climate Leadership webinar....

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