Three ways to take sustainability beyond greenwashing in luxury Â
Luxury firms can strategize to find that sweet point between growth and a positive social and environmental impact, says Professor StĂŠphane J.G. Girod ...
24 February 2022 ⢠by StÊphane J. G. Girod in Luxury ⢠8 min read
Luxury firms can strategize to find that sweet point between growth and a positive social and environmental impact, says Professor StĂŠphane J.G. Girod ...
24 January 2022 ⢠by Fabienne Lupo in Luxury ⢠6 min read
The pandemic badly hit the âsalons', the traditional way in which luxury brands do business, but donât write them off yet. ...
10 September 2021 ⢠by StÊphane J. G. Girod in Luxury ⢠6 min read
The recent explosive growth of the NFT (Non-fungible token) industry has piqued the interest of many luxury players who are making their foray into the world. ...
Hannes Gurzki is a program director at ESMT Berlin and an expert in luxury brand management, marketing, and strategy. His book, âThe creation of the extraordinary: Perspectives on luxury,â provides a synthesis of different research-based principles to create desirable brands. His current research focuses on innovation in luxury in the digital age.
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