The next frontier of AI in marketing
The adoption of AI in marketing continues at pace—but to realize its true potential, chief marketing officers (CMOs) need to learn how to use it to drive wholesale change in their marketing...
- Audio available
Alison Cook is Professor of Management at the Jon M. Huntsman School of Business at Utah State University. Her research examines diversity in the workplace, focusing on factors that facilitate or hinder promotion opportunities for women and racial/ethnic minorities.
11 October 2022 • by Amit M. Joshi in Audio articles • 7 min read
The adoption of AI in marketing continues at pace—but to realize its true potential, chief marketing officers (CMOs) need to learn how to use it to drive wholesale change in their marketing...
11 October 2022 • by Robert Hooijberg in Brain Circuits • 3 min read
Remote working has some great benefits, but it can also be a challenge if you don't stay on top of the best techniques for productivitiy....
7 October 2022 • by Peter Vogel in Family business • 5 min read
Enterprising families need to take time to reflect on their greater purpose before setting up a family office and above all should avoid being rushed into decisions by financial institutions looking to...
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