How Firmenich boosted creativity with AI
Swiss flavor and fragrance company Firmenich shows how AI can be used to collaborate with humans to stimulate their intelligence, creativity, and learning....

June 18, 2026 • by Mark Greeven in Innovation • 8 min read
Faced with restrictions on advanced technologies, Huawei has been forced to rethink how to raise performance. So, in a very different way, has Elon Musk. Together, they reveal something about how organizations...
Continue readingFebruary 16, 2023 • by Tomoko Yokoi in Innovation • 6 min read
Swiss flavor and fragrance company Firmenich shows how AI can be used to collaborate with humans to stimulate their intelligence, creativity, and learning....
February 6, 2023 • by John Sills in Innovation • 6 min read
While other companies have slipped off track when it comes to dealing with customers, the heart-warming reaction from Swiss train staff when a problem arose shows what can be achieved with more...
January 30, 2023 • by Michael Watkins in Innovation • 5 min read
Combinations of executives and purpose-built AI systems will soon work together to enhance decision making, problem solving and strategy formulation...
January 20, 2023 • by Didier Bonnet, Jialu Shan in Innovation • 6 min read
Elon Musk’s reign at the social media giant has got off to a chaotic start, but he’s no fool and could yet take the company on an unconventional path to prosperity. Here’s...
January 17, 2023 • by Faisal Hoque in Innovation • 5 min read
The union of digital, biological, and physical innovations promises to fundamentally transform business models. As they ride the curve of exponential transformation, leaders must never lose sight of the human element in...
December 26, 2022 • by Louise Muhdi in Innovation • 5 min read
IMD Affiliate Professor of Innovation and Strategy Louise Muhdi examines the world of collaborative ecosystems and asks: When it comes to collaboration, does 1+1=3?...
December 14, 2022 • by Peter Vogel in Innovation • 6 min read
As family offices grow in popularity and expand into riskier investments, families should take a holistic view of their whole ecosystem to build a healthy future for themselves and society, argues family...
December 13, 2022 • by Howard Yu in Innovation • 8 min read
The uncertain economic landscape makes predicting winners and losers over the coming year more unpredictable than ever. But Howard Yu and his team focus on hard data to predict what it will...
December 7, 2022 • by Michael R. Wade, Tomoko Yokoi in Innovation • 6 min read
Digital ethics boards can help companies navigate tricky ethical issues as they innovate – provided they are carefully planned, say Tomoko Yokoi and Michael Wade at IMD Business School...
December 2, 2022 • by Ralf Seifert, Richard Markoff in Innovation • 8 min read
Industry 4.0 is a term that has been with us for several years now, but it remains nebulous to many. The name connotes the Fourth Industrial Revolution, following steam power (late 18th...
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