Consumer Goods

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For Luxury and China, will the next decade be ‘back to the future’?

February 13, 2026 • by Stéphane J. G. Girod in Consumer Goods • 19 min read

The next decade will bring significant changes for China's luxury sector. But to see where it's heading, we need to understand where it's been....

AI and the CXO: Redefining customer experience in the age of AI

January 23, 2026 • by Michael R. Wade, Konstantinos Trantopoulos in Consumer Goods • 8 min read

To create the best customer experience, CXOs should leverage AI to build dynamic systems that adapt in real time to customer needs. We explore how leading companies are using this approach today....

In 2026, what matters to luxury brands is not what will happen, it’s how they adapt

December 23, 2025 • by Stéphane J. G. Girod in Consumer Goods • 10 min read

The strategies that drove the recent luxury boom are now its constraint. As demand polarizes and competition intensifies, growth must be constructed, not expected....

Why AI ethics is now a competitive advantage

November 17, 2025 • by Tomoko Yokoi, Michael R. Wade in Consumer Goods • 5 min read

IMD’s 2025 AI Maturity Index shows how the most advanced companies have embedded ethics frameworks as part of their cross-functional strategies....

LuxExperience: Rewriting the playbook for luxury e-commerce

September 26, 2025 • by Stéphane J. G. Girod, Jana M. Arden in Consumer Goods • 8 min read

As luxury e-commerce enters a new chapter, shifting consumer expectations, rising costs, and mounting sustainability demands are testing the resilience of every player. LuxExperience CEO Michael Kliger shares how it is navigating...

What’s next for Swiss watchmaking?

September 17, 2025 • by Stéphane J. G. Girod in Consumer Goods • 7 min read

The sudden imposition of 39% tariffs on Swiss watches in the United States has unsettled one of Switzerland’s most iconic industries. More than a cost shock, it is forcing watchmakers to rethink...

Purposeful, not performative: How Breitling intends to lead with sustainability

September 2, 2025 • by Stéphane J. G. Girod, Renaud Falgas in Consumer Goods • 7 min read

As the luxury sector faces a shrinking consumer base and rising ESG skepticism, Breitling is redefining sustainability as a source of strategic value across its products, supply chains, and brand purpose....

How Arcos Dorados is turning global scale into local impact

August 19, 2025 • by Julia Binder, Esther Salvi in Consumer Goods • 10 min read

How the world’s largest independent McDonald’s franchisee is leveraging global brand programs for social and environmental impact across Latin America and the Caribbean. ...

Businessman touching long-term partnerships strategic alliances B2B Business data-driven decisions supply chain optimization and innovative service solutions

Positioning supply chain as a strategic driver: Luca Nanni

August 18, 2025 • by Ralf W. Seifert, Katrin Siebenbürger Hacki in Consumer Goods • 7 min read

With 25 years of experience across leading multinationals like Philip Morris International (PMI), Firmenich, and Danone, Luca Nanni believes supply chain can serve as a strategic driver for business success and leadership...

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Firing on all engines: How Unilever’s ‘crown jewel’ is preparing for India’s $5tn economy

July 29, 2025 • by Jean-François Manzoni in Consumer Goods • 8 min read

Rohit Jawa, CEO of Hindustan Unilever, outlines how he is reshaping the company’s strategy to meet the evolving needs of India’s growing middle class, leveraging digital transformation, talent development, and a future-focused...

AI and the CSO: Harnessing technology to drive sustainable competitive advantage