I by IMD Book Club

Rethinking sustainability: Why customer value comes first

May 28, 2026 • by Karl Schmedders in I by IMD Book Club • 4 min read

A new book challenges the conventional belief that sustainability alone drives customer purchases. In a webinar hosted by Karl Schmedders, the book’s co-author, Goutam Challagalla, explains how companies can make sustainability...

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Geographical location – or helping to create it – dictates companies’ success

April 29, 2022 • by Arturo Bris, Philip Rosenzweig in I by IMD Book Club • 7 min read

To boost company performance, executives must support the competitiveness of their countries and embrace public-private collaboration to help articulate and implement national strategy, say IMD Professors Arturo Bris and Phil Rosenzweig....

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