
How to maximize your social media impact
Are you investing heavily in a strong leadership presence on social media but have no idea if it’s paying off? If so, use the proof, people, and place trifecta to deliver breakout results....

by Alyson Meister, Josefine van Zanten Published March 5, 2024 in Brain Circuits • 4 min read

These six steps were agreed upon in our panel discussion and webinar “What will you stand for? Enabling organizational change through Allies and Advocates,” which originally aired in December 2020. As we celebrate women’s contributions this March, the advice still stands.

Hilti Professor of Leadership and Dean of Degree Programs
Alyson Meister is Hilti Professor of Leadership and Dean of Degree Programs at IMD. Specializing in the development of globally oriented, adaptive, and inclusive organizations, she has worked with executives, teams, and organizations from professional services to industrial goods and technology. She also serves as co-chair of One Mind at Work’s Scientific Advisory Committee, with a focus on advancing mental health in the workplace. Follow her on Twitter: @alymeister.

Global HR Executive
Josefine has been active as an international HR Executive for most of her career, working in Fortune 500 organizations. As a Senior Vice President, she was in charge of departments of D&I, culture change, and leadership and organizational development. Her experience spans various industries including HP (IT), Royal Dutch Shell (Oil and Gas), Royal DSM (Life Sciences and Chemicals), and Holcim (Construction). Until early 2024, she served as the Chief Diversity, Equity & Inclusion (DE&I) officer at IMD, working as a Senior Advisor, EI&D, with global organizations.

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