
How to maximize your social media impact
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by Jennifer Jordan Published September 23, 2024 in Brain Circuits • 2 min read
The whole idea of authentic leadership is flawed. In the first place, most of us don’t know who our authentic selves are – it’s a concept that is probably not attainable and, even if it were, may not be very helpful.
Even if such a thing as the authentic self exists, is that really who we want to be? If the authentic self isn’t the person we are now, then who is it? When did it disappear, and when did our counterfeit self take over?
Instead of authentic leadership, it’s far more important (and valuable) to be sincere in the self you show to the world and whether you are sincerely committed to this identity and behavior.
If you are trying to adapt and grow for those around you, say so. Admit that although it might not be natural for you to do a particular thing, it’s important that you learn and make an effort to change. As a leader, it is still critical to model a learner mindset. Again, what is important here is being authentic in your values. This does not mean dogmatically clinging on to eternal truths – sometimes you need to adjust the values you hold sacred to meet the needs of your current situation.
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Social psychologist and Professor of Leadership and Organizational Behavior at IMD
Jennifer Jordan is a social psychologist and Professor of Leadership and Organizational Behavior at IMD. Jennifer’s teaching, research, and consulting focus on the areas of digital leadership, ethics, influence, and power. She has received specialized training and certifications in lie and truthfulness detection, as well as in conflict resolution within organizations. She is Program Director of the Women on Boards and the Leadership Essentials program, and co-Director of the Leading Digital Execution program.

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