
Stop developing an obsolete AI strategy. Part 1: Project risk
AI poses dual threats to organizations. Here’s how to manage the negative consequences that can arise from your own implementation of AI....

by Susanne May Published May 27, 2025 in Brain Circuits • 4 min read
To meet the challenges of the AI-first age, leaders must let go of many traditional notions of strategy, become AI-literate and center strategy on AI.
AI is not simply transforming industries: it’s a company-wide transformation that requires rewiring leadership at every level. To meet the challenges of the AI-first age, leaders must let go of many traditional notions of strategy, become AI-literate and center strategy on AI.

Founder and CEO of May & Company
Susanne May is the founder and CEO of May & Company. She is a global expert in organizational culture and leadership with 30 years of experience. May pioneered a hybrid model combining strategic consulting with CultureUp, a SaaS platform for activating culture at scale. She has advised organizations including the World Bank, World Economic Forum, The Walt Disney Company, and UNICEF, helping leaders and teams align culture and strategy to drive sustainable performance.

May 20, 2026 • by Faisal Hoque, Paul Scade , Pranay Sanklecha in AI
AI poses dual threats to organizations. Here’s how to manage the negative consequences that can arise from your own implementation of AI....

April 22, 2026 • by Prashant Saxena in AI
As generative AI erases the visible difference between real and fabricated content, authenticity becomes a strategic imperative. Prashant Saxena explains why perceived authenticity depends on three factors operating together and shows how...

April 21, 2026 • by Didier Cossin, Yukie Saito in AI
AI is profoundly transforming the business landscape, presenting both significant opportunities and new challenges to boards. Here are five ways to use the technology as a powerful boardroom ally. ...

April 14, 2026 • by Cyril Bouquet in AI
Cyril Bouquet shows how to improve your return on AI investment by matching your strategy to your organizational reality and selecting among four different AI innovation approaches....
Thinking Fast and Slow by Daniel Kahneman

Founder and CEO of May & Company
Susanne May is the founder and CEO of May & Company. She is a global expert in organizational culture and leadership with 30 years of experience. May pioneered a hybrid model combining strategic consulting with CultureUp, a SaaS platform for activating culture at scale. She has advised organizations including the World Bank, World Economic Forum, The Walt Disney Company, and UNICEF, helping leaders and teams align culture and strategy to drive sustainable performance.

May 20, 2026 • by Faisal Hoque, Paul Scade , Pranay Sanklecha in AI
AI poses dual threats to organizations. Here’s how to manage the negative consequences that can arise from your own implementation of AI....

April 22, 2026 • by Prashant Saxena in AI
As generative AI erases the visible difference between real and fabricated content, authenticity becomes a strategic imperative. Prashant Saxena explains why perceived authenticity depends on three factors operating together and shows how...

April 21, 2026 • by Didier Cossin, Yukie Saito in AI
AI is profoundly transforming the business landscape, presenting both significant opportunities and new challenges to boards. Here are five ways to use the technology as a powerful boardroom ally. ...

April 14, 2026 • by Cyril Bouquet in AI
Cyril Bouquet shows how to improve your return on AI investment by matching your strategy to your organizational reality and selecting among four different AI innovation approaches....
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