https://imd.widen.net/content/ndnzbs0trn/svg/Miscellaneous.svg?u=zewja0
Innovation in Action - IMD Business School 20240614-IA-Web-Topbanner-tablet-2400x1100 - IMD Business School 20240614-IA-Web-Topbanner-mobile-1500x800 - IMD Business School
Blended program
Innovation in Action

Build the skills that turn ideas into reality

Blended program

Innovation in Action

Build the skills that turn ideas into reality

Location
IMD campus & select locations in the Lausanne area
Length
5 days on campus, 3 live virtual sessions
Fee
CHF 10,900
Next program starts
25 August 2026
Develop the mindset, skills and tools to lead innovation with impact

Innovation starts with ideas, but the real challenge is turning those ideas into something that works, scales, and lasts. That takes more than inspiration. It takes leadership, experimentation, and the ability to drive change in complex environments. 

Innovation in Action is a hands-on program designed to help leaders build the skills to move from inspiration to impact. You won’t just explore innovation concepts, you’ll put them into action. You’ll apply design thinking and key innovation frameworksharness the potential of AI, and gain the tools to drive real results in your organization. 

You’ll tackle a real-world innovation challenge, bringing your own or working on one from the program, and work on it as a team. You’ll prototype, test, iterate, and pitch your solution before a jury, then step back and reflect on what it truly takes to drive innovation from the inside. 

Just as importantly, you’ll strengthen your ability to engage people in your vision. Through storytelling and rhetorical skills, you’ll learn to communicate with clarity and conviction, mobilize those around you, and earn the support of key stakeholders in your organization. 

Along the way, you’ll gain fresh perspectives from industry keynote speakers and learn how innovation happens across different sectors. 

By the end, you’ll walk away with a tailored plan to bring innovation to life in your own context 

Uncover the secrets of innovation

Get hands-on training in ideation, design-thinking and prototyping techniques.

Learn the skills of successful entrepreneurs

Build resilience through experimentation and rapid iteration, and develop the entrepreneurial mindset to turn setbacks into opportunities.

Turn ideas into business opportunities

Learn how to move ideas forward and anticipate the obstacles that stand in the way.

Strengthen your innovation leadership

Sharpen your storytelling and influence skills to mobilize others around your vision.

Gain cross-sector inspiration

Learn from industry leaders and peers from diverse sectors and backgrounds.

100% “I gained some practical tools/ideas that are relevant for me.”
100% “Using what I learned will improve my performance.”

Real learning, real impact.

Here’s what participants said after attending the program (2025 data).

20220714-LFB-YourProfile-560×690-PG_2x - IMD Business School
You and your class

This program is for managers, executives, and entrepreneurs across all industries who want to build the mindset and skills to turn ideas into reality. 

Whether you want to strengthen your innovation capabilities, explore new business directions, or respond to major customer shifts, this program gives you the tools to lead change. 

Come as an individual or as a team and learn alongside a diverse cohort of peers from across sectors and organizations, bringing different challenges, perspectives, and experiences to the table. 

Profile of recent cohorts (average data)

14

years of experience

43

average age

12

Nationalities

7

Industries

Your learning journey

Your journey combines 3 live virtual sessions (25 Aug, 1 Sep, and 8 Sep 2026) with 5 days on campus and in the Lausanne area (14 – 18 September 2026), taking you from foundational concepts through hands-on application and reflection.

Virtual kick-off
3 live virtual sessions (3 hours each)

Your journey begins with a series of sessions to establish the foundations of the program, connect with fellow participants, and explore the principles of design thinking and customer insight. 

Days 1 & 2 – Learn
On campus – Dive into the core skills and mindsets driving innovation

Your learning will cover:

  • Developing an ambidextrous mindset 
  • Building sustainable high performance 
  • Designing winning business models 
  • Harnessing the potential of AI 
  • Engaging key stakeholders in your vision through storytelling and rhetorical skills 

 

You will also take part in exclusive learning experiences, including: 

  • Visit to the International Olympic Committee to explore innovation in practice 
  • Team building activities and networking dinner 

 

Days 3 & 4 – Apply
On campus – Put theory into practice through your innovation challenge

Working in teams, you will develop your project step by step, from early prototype to final pitch: 

  • Prototyping, testing, learning, iterating 
  • Pitch preparation 
  • Jury presentation 
  • Jury feedback and prizes 

 

The experience concludes with a closing dinner at UEFA, including insights on innovation and the use of technology. 

Day 5 – Reflect
On campus – Step back and reflect on the innovation challenge and your key learnings

You will leave with a concrete action plan to put what you have learned into practice. 

What our participants say
Nadim Banna, Innovation in Action participant - IMD Business School
Nadim Banna

Senior Strategy & Operations Salesforce, Switzerland

A dynamic interplay between theory and real-world application

Innovation in Action was an inspiring program where I experienced a dynamic interplay between sophisticated theoretical principles and their direct application in real-world scenarios. The highlight? Connecting with incredible people driven to shape the future!

Diana_Pirciu100x120 - IMD Business School
Diana Pirciu Vasile

Head of Education, Federatia Romana de Fotbal, Romania

A must for anyone who leads a team

I totally recommend this course to anyone who leads a team. The power of the group is a main takeaway as well as the ability to use the innovation frameworks. Also, being creative and working in a group helped me better understand the value each person brings in forming a great and complex project.

20240605-Faculty-Martin-Quote-Banner-100x120 - IMD Business School
Martin Urrutia Islas

Global Head Retail Innovation and Experience, LEGO Group, Denmark

Experience innovation from different angles

I came out from Innovation in Action refreshed with new energy and now see innovation from different angles, in ways I have not done before.

20240605-Faculty-Ntombela-Quote-Banner-100x120 - IMD Business School
Siphamandla Ntombela

Senior Sector Specialist: Manufacturing, Renewable Energy, Transport and Logistics, Absa Group

Leverage innovation to make a meaningful impact

Innovation in Action challenges you to play a role as a leader amongst leaders and ultimately makes you question how you can use innovation in the space you are in to make a meaningful impact on business and on society.

Experience IMD for yourself

Join a complementary masterclass of information session and dive into topics such as leadership, AI, strategy, and more. You’ll discover more about how we teach and explore our executive programs along the way. See all upcoming IMD events.

Program Director
Cyril Bouquet - IMD Business School

“Many organizations tell us they want to be fast, agile, and re-invent the value they can bring to business and society, but game-changing offerings are hard to come by. Most executives struggle to define what it means to be truly innovative. And they want tools that will help them keep up with the rapid pace of change occurring in their business environments.”

Cyril Bouquet
Professor of Strategy and Innovation

Cyril Bouquet is Professor of Strategy and Innovation. An award-winning researcher and teacher, he specializes in helping organizations and executives tackle complex challenges through innovation and creativity and supporting them with their transition journeys as they seek to create change and deliver progress for society.

Projects he has recently taken on include helping Nestlé to achieve its carbon neutrality objectives, working with O-I Glass to define the company’s ambition and advance its…

Cyril Bouquet is Professor of Strategy and Innovation. An award-winning researcher and teacher, he specializes in helping organizations and executives tackle complex challenges through innovation and creativity and supporting them with their transition journeys as they seek to create change and…

Cyril Bouquet is Professor of Strategy and Innovation. An award-winning researcher and teacher, he specializes in helping organizations and executives tackle complex challenges through innovation and creativity and supporting them with their…

Contributing faculty and guest speakers
20240607-Faculty-Susan_Goldsworthy-Topbanner-Card-740x374 - IMD Business School
Susan Goldsworthy
Affiliate Professor of Leadership, Communications, and Organizational Change
Jose Parra Moyano - IMD Business School
José Parra Moyano
Professor of Digital Strategy
John Antonakis - innovation in action - IMD Business School
John Antonakis
Professor of Organizational Behavior in the Faculty of Business and Economics of the University of Lausanne
Ankit Walani - IMD Business School
Ankit Walani
Managing Director and Owner, The Creative Leap
Ana_740x374 - IMD Business School
Ana Pajkovska
Co-Founder, The Creative Leap
Next start & fee

Length: 3 live virtual sessions + 1 week face-to-face

Dates
25 Aug – 18 Sep 2026
Location
IMD campus & select locations in the Lausanne area
Length
5 days on campus, 3 live virtual sessions
Price
CHF 10,900

Tuition, teaching materials, and lunch are included.
All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
IMD reserves the right to modify the program dates, location, and fee at any time.

_FL-1280×562-B1 - IMD Business School
One step closer to joining IMD alumni network

Successful completion of this program takes you one step closer to joining IMD’s powerful alumni network.

145k+ alumni

Networking

250+ events per year

Communities

50+ clubs worldwide

Resources