Case Study

Telstra (A)

31 pages
December 1996
Reference: IMD-3-0672

Deregulation of the telecommunications industry is creating continual, and unpredictable, changes. Competition is increasing dramatically, while the technology and customer needs are highly uncertain. Telstra, Australia’s national telecommunications carrier, faces several strategic choices that will affect its ability to operate profitably in the new environment. The Telstra case analyses the telecommunications industry from a strategy/industry analysis perspective.

South-Eastern Asia, Australia
Field Research
© 1996
Available Languages
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