Case Study

Telstra (B): The broadband battle

13 pages
September 1997
Reference: IMD-3-0673

The rivalry between telecommunications giant Telstra and the challenger Optus heats up as Optus makes a A$ 3 billion move into the pay TV industry. Telstra responds by committing A$ 4 billion for developing the “information superhighway” of the future. Meanwhile, industry observers question the economic viability of the venture.

Keywords
Broadband, Multimedia
Settings
South-Eastern Asia, Australia
1994-1996
Type
Field Research
Copyright
© 1997
Available Languages
English
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This case study is part of a series
  • Telstra (A)
  • Telstra (B): The broadband battle
This case study is part of a series
  • Telstra (A)
  • Telstra (B): The broadband battle
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Telstra (A)
By Leif M. Sjöblom and Xavier Gilbert
Case reference: IMD-3-0672 ©1996
Summary
Deregulation of the telecommunications industry is creating continual, and unpredictable, changes. Competition is increasing dramatically, while th...
Reference IMD-3-0672
Copyright ©1996
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Telstra (B): The broadband battle
By Leif M. Sjöblom and Xavier Gilbert
Case reference: IMD-3-0673 ©1997
Summary
The rivalry between telecommunications giant Telstra and the challenger Optus heats up as Optus makes a A$ 3 billion move into the pay TV industry....
Reference IMD-3-0673
Copyright ©1997
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications