Case Study

Telstra (B): The broadband battle

13 pages
September 1997
Reference: IMD-3-0673

The rivalry between telecommunications giant Telstra and the challenger Optus heats up as Optus makes a A$ 3 billion move into the pay TV industry. Telstra responds by committing A$ 4 billion for developing the “information superhighway” of the future. Meanwhile, industry observers question the economic viability of the venture.

Broadband, Multimedia
South-Eastern Asia, Australia
Field Research
© 1997
Available Languages
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