Case Study

Mars, Incorporated: Building an innovation system

15 pages
June 2010
Reference: IMD-3-2125

The case describes the journey of Gilles Morel, the VP of Mars Central Europe, as he tries to build a culture of innovation within the organization. It becomes clear that the challenge is not simply about building the proper infrastructure and systems. It is also about getting people to commit to Mars’ innovation agenda. How can Gilles Morel make innovation everyone’s job?

Learning Objective

What is innovation? How do you build an innovation culture within the organization? How do you engage employees in the innovation process?

Leading Change
United States of America
Field Research
© 2010
Available Languages
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