Case Study

Logitech: Getting the io (tm) digital pen to market

26 pages
November 2003
Reference: IMD-5-0622

The case discusses the product launch process at Logitech for a product in a new product category. Particpants are asked to recommend target markets for introducing a (potentially) disruptive technology.

Keywords
Computer, Product Launch, Disruptive Technology
Settings
Global, Switzerland
Logitech
2002 - 2003
Type
Field Research
Copyright
© 2003
Available Languages
English
Related material
Teaching note, Video
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