The K’NEX cases (A,B,C) focus on entrepreneurship–both in setting up a new business and in keeping the entrepreneurial spirit alive in large established organizations–and on internationalization. Case C describes the expansion of K’NEX into international markets and its results up to 1997. K’NEX chose to create a joint venture with Hasbro. The immediate and basic issue in case C is: How to make a joint venture work. Case C is accompanied by video C, showing an interview with Joel Glickman.
K'NEX (A): 1991 - product development in the toy industry
Summary
The K'NEX cases (A,B,C) focus on entrepreneurship--both in setting up a new business and in keeping the entrepreneurial spirit alive in large estab...
Reference
IMD-3-0699
Copyright
©1997
Copyright owner
IMD Copyright
Available Languages
English
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Research Information & Knowledge Hub for additional information on IMD publications
K'NEX (B): 1991-1994 USA - entering a market dominated by giants
Summary
The K'NEX cases (A,B,C) focus on entrepreneurship--both in setting up a new business and in keeping the entrepreneurial spirit alive in large estab...
Reference
IMD-3-0700
Copyright
©1997
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
K'NEX (C): 1994-1996 - going international
Summary
The K'NEX cases (A,B,C) focus on entrepreneurship--both in setting up a new business and in keeping the entrepreneurial spirit alive in large estab...
Reference
IMD-3-0701
Copyright
©1997
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications