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    Case Study

    K'NEX (A): 1991 - product development in the toy industry

    By Jacques Horovitz and Els Van Weering
    19 pages
    June 1997
    Order this case study
    Reference: IMD-3-0699

    The K’NEX cases (A,B,C) focus on entrepreneurship–both in setting up a new business and in keeping the entrepreneurial spirit alive in large established organizations–and on internationalization. The A case describes how toy manufacturer Hasbro receives a proposal from a Mr. Glickman–an American entrepreneur specialized in plastic injection molding–for a new toy. It describes the proposal, the toy industry and Hasbro itself. The immediate issue in case A is whether Hasbro should accept the proposal for the new toy or not. The more fundamental issue is: how can large companies stay open for ideas coming from the outside. Case A is illustrated by a video interview with Mr. Glickman.

    Keywords
    Product Development, Toy
    Settings
    United States of America
    1991
    Type
    Field Research
    Copyright
    © 1997
    Available Languages
    English
    Related material
    Teaching note, Video
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    This case study is part of a series
    • K'NEX (A): 1991 - product development in the toy industry
    • K'NEX (B): 1991-1994 USA - entering a market dominated by giants
    • K'NEX (C): 1994-1996 - going international
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    This case study is part of a series
    • K'NEX (A): 1991 - product development in the toy industry
    • K'NEX (B): 1991-1994 USA - entering a market dominated by giants
    • K'NEX (C): 1994-1996 - going international
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    All case studies
    K'NEX (A): 1991 - product development in the toy industry
    By Jacques Horovitz and Els Van Weering
    Case reference: IMD-3-0699 ©1997
    Summary
    The K'NEX cases (A,B,C) focus on entrepreneurship--both in setting up a new business and in keeping the entrepreneurial spirit alive in large estab...
    Read more
    Reference IMD-3-0699
    Copyright ©1997
    Copyright owner IMD Copyright
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Strategy
    Browse all topics
    Related content
    Case Study
    K'NEX (C): 1994-1996 - going international

    The K'NEX cases (A,B,C) focus on entrepreneurship--both in setting up a new business and in keeping the entrepreneurial spirit alive in large estab...

    Strategy
    By Jacques Horovitz and Els Van Weering
    Case reference: IMD-3-0701, © 1997
    Read more
    Case Study
    K'NEX (B): 1991-1994 USA - entering a market dominated by giants

    The K'NEX cases (A,B,C) focus on entrepreneurship--both in setting up a new business and in keeping the entrepreneurial spirit alive in large estab...

    Strategy
    By Jacques Horovitz and Els Van Weering
    Case reference: IMD-3-0700, © 1997
    Read more
    K'NEX (B): 1991-1994 USA - entering a market dominated by giants
    By Jacques Horovitz and Els Van Weering
    Case reference: IMD-3-0700 ©1997
    Summary
    The K'NEX cases (A,B,C) focus on entrepreneurship--both in setting up a new business and in keeping the entrepreneurial spirit alive in large estab...
    Read more
    Reference IMD-3-0700
    Copyright ©1997
    Copyright owner IMD Copyright
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Strategy
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    Case Study
    K'NEX (C): 1994-1996 - going international

    The K'NEX cases (A,B,C) focus on entrepreneurship--both in setting up a new business and in keeping the entrepreneurial spirit alive in large estab...

    Strategy
    By Jacques Horovitz and Els Van Weering
    Case reference: IMD-3-0701, © 1997
    Read more
    Case Study
    K'NEX (A): 1991 - product development in the toy industry

    The K'NEX cases (A,B,C) focus on entrepreneurship--both in setting up a new business and in keeping the entrepreneurial spirit alive in large estab...

    Strategy
    By Jacques Horovitz and Els Van Weering
    Case reference: IMD-3-0699, © 1997
    Read more
    K'NEX (C): 1994-1996 - going international
    By Jacques Horovitz and Els Van Weering
    Case reference: IMD-3-0701 ©1997
    Summary
    The K'NEX cases (A,B,C) focus on entrepreneurship--both in setting up a new business and in keeping the entrepreneurial spirit alive in large estab...
    Read more
    Reference IMD-3-0701
    Copyright ©1997
    Copyright owner IMD Copyright
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Strategy
    Browse all topics
    Related content
    Case Study
    K'NEX (A): 1991 - product development in the toy industry

    The K'NEX cases (A,B,C) focus on entrepreneurship--both in setting up a new business and in keeping the entrepreneurial spirit alive in large estab...

    Strategy
    By Jacques Horovitz and Els Van Weering
    Case reference: IMD-3-0699, © 1997
    Read more
    Case Study
    K'NEX (B): 1991-1994 USA - entering a market dominated by giants

    The K'NEX cases (A,B,C) focus on entrepreneurship--both in setting up a new business and in keeping the entrepreneurial spirit alive in large estab...

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    By Jacques Horovitz and Els Van Weering
    Case reference: IMD-3-0700, © 1997
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    Organization Nippon Telegraph and Telephone
    Industry Services, Telecommunications;Information Technology
    Available Languages English
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    Case reference: IMD-7-2352 ©2024
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    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Nippon Telegraph and Telephone
    Industry Services, Telecommunications;Information Technology
    Available Languages English
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