Grundfos
Grundfos, a global company specializing in pumps, had its corporate headquarters and largest manufacturing plant in Denmark. To differentiate itself from competitors, they offer a great range of products through mass customization. The case is about how they did mass customization, what value propositions went with the mass customizations, and what was the key to implementing mass customization.
Understand mass customization in B2B.
Grundfos
2008
Cranfield University
Wharley End Beds MK43 0JR, UK
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
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