Case Study


8 pages
September 2008
Reference: IMD-6-0312

Grundfos, a global company specializing in pumps, had its corporate headquarters and largest manufacturing plant in Denmark. To differentiate itself from competitors, they offer a great range of products through mass customization. The case is about how they did mass customization, what value propositions went with the mass customizations, and what was the key to implementing mass customization.

Learning Objective

Understand mass customization in B2B.

Mass Customization, Business to Business, Production Management, Operations Management
Field Research
© 2008
Available Languages
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics