Case Study

Grundfos

8 pages
September 2008
Reference: IMD-6-0312

Grundfos, a global company specializing in pumps, had its corporate headquarters and largest manufacturing plant in Denmark. To differentiate itself from competitors, they offer a great range of products through mass customization. The case is about how they did mass customization, what value propositions went with the mass customizations, and what was the key to implementing mass customization.

Learning Objective

Understand mass customization in B2B.

Keywords
Mass Customization, Business to Business, Production Management, Operations Management
Settings
Denmark
Grundfos
2008
Type
Field Research
Copyright
© 2008
Available Languages
English
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