Create a place for your customers to play
Gaming has become one of the world’s most powerful consumer ecosystems. Stefan Michel explores why every company now needs a strategy for play to stay competitive. ...
August 22, 2023 • by Jim Pulcrano in Strategy
While the founders and owners of Tech for Good companies are often driven by the ability to have an impact, day-to-day they face the same challenges that other startups do - finding...
While the founders and owners of Tech for Good companies are often driven by the ability to have an impact, day-to-day they face the same challenges that other startups do – finding investors and customers and learning how to build teams and manage conflict.
In episode three, Franck-Eric Flegbo, CEO of Swiss beverage tech company Drinkotec, which specializes in software and the manufacturing of vending machine equipment for cold drinks, explains how the company’s aim to reduce plastic and improve energy consumption in the sector is helping build relationships with customers.
Flegbo defines success as creating a company that can last for decades and shines a light on the people working hard behind the scenes to make it all happen.
CEO of Swiss beverage tech company Drinkotec
Franck-Eric Flegbo is the CEO of Swiss startup Drinkotec. He took part in the 2022 edition of LeadiNNg to Scale Up and he learned how to grow his company from IMD Faculty.
Adjunct Professor of Entrepreneurship and Management
Jim Pulcrano is an IMD Adjunct Professor of Entrepreneurship and Management. His current projects include teaching in Lausanne, London and Silicon Valley, research on disruption, and various strategy, networking, customer-centricity, and innovation mandates with multinationals in Europe, Asia, and the US. At IMD, He is Director of the Venture Capital Asset Management (VCAM) program and teaches on the Executive MBA (EMBA), Orchestrating Winning Performance (OWP), and full-time MBA programs.
December 1, 2025 • by Stefan Michel in Videos • 4 min read
Gaming has become one of the world’s most powerful consumer ecosystems. Stefan Michel explores why every company now needs a strategy for play to stay competitive. ...
November 21, 2025 in Videos • 11 min read
Sustainability can no longer be separated from geopolitics. In this webinar, our experts discuss how rising security risks, disrupted supply chains, and circularity are redefining strategy for global leaders....
November 14, 2025 • by Didier Bonnet in Videos • 6 min read
AI has evolved from skepticism to ubiquity, transforming work and productivity while exposing deep limitations in truth, reliability, and human dependence....
November 13, 2025 • by Jim Pulcrano in Videos • 4 min read
Matthew Lapinski, CEO of Clee Medical, shares how the Swiss startup is making brain surgery safer, faster, and more precise....
November 11, 2025 • by Jean-François Manzoni in Videos • 7 min read
Christophe Fouquet, CEO of ASML, tells Jean-François Manzoni how the world’s only EUV lithography machine maker became Europe’s most indispensable company – and what comes next. ...
November 3, 2025 in Videos • 9 min read
In this Masterclass hosted with the World Business Council on Sustainable Development, Professors Michael Wade and Julia Binder discuss the benefits of bringing together AI and sustainability thinking....
November 3, 2025 • by Susan Goldsworthy in Videos • 7 min read
Olympic champion Oliver Zeidler shares how resilience, reinvention, and a beginner’s mindset shaped his journey from sports to MBA and leadership growth....
October 31, 2025 • by Paul Vanderbroeck, Susan Goldsworthy in Videos • 5 min read
IMD's Susan Goldsworthy was joined by Paul Vanderbroeck, whose unique book, Lead Like Julius Caesar: Timeless Leadership Lessons from History's Most Influential Leader, dissects the leadership style and career of the Roman...
October 16, 2025 • by Kiran Bedi in Videos • 6 min read
Drawing on her trailblazing career in public service, Kiran Bedi, the first woman to join the officer ranks of the Indian Police Service, shows how fearless leadership is built not on authority...
October 15, 2025 • by Poman Lo in Videos • 5 min read
The climate crisis is testing leaders like never before. Poman Lo, Vice Chairman and Managing Director of Regal Hotels International, calls for purpose, not profit, to guide Asia’s transformation toward a greener,...
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