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Case Study

EndoArt SA: Creating and funding a medical technology start-up (B)

By Ralf W. Seifert and Jana Thiel

2 pages

November 2006

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Reference: IMD-3-1632

The B-case in this two-part series provides a short follow-up to the A-case, and should be used in conjunction with it. The case illustrates the reflections on EndoArt’s cumbersome evolution over the past 8 years and relates the venture’s situation as of 2006. The venture’s investors are increasingly pressing for a return on their investments. Three options are laid out to proceed from this point: strategic partnership or trade sale, grow the firm aggressively and go for an IPO, or make EndoArt a privately-held stand-alone player. None of these options, however, would happen over night. Hence, management needs to identify and focus on the immediate issues to increase the value of the small company.

Learning Objective

First, the case provides an excellent vehicle to review the learning points from the A-case.
Second, it invites the student to decide for and discuss the venture’s strategic direction toward an exit. This also requires the identification and analysis of EndoArt’s immediate challenges.

Keywords

Entrepreneurial Finance, Entrepreneurship, Growth, Market Positioning, Medical Technology, Start-up, Technology, Technology Management, Uncertainty, General Management, Strategy

Settings

Europe, Switzerland
2004-2006

Type

Field Research

Available Languages

English

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This case study is part of a series

EndoArt SA: Creating and funding a medical technology start-up (A)
EndoArt SA: Creating and funding a medical technology start-up (B)

This case study is part of a series

EndoArt SA: Creating and funding a medical technology start-up (A)
EndoArt SA: Creating and funding a medical technology start-up (B)

EndoArt SA: Creating and funding a medical technology start-up (A)

By Ralf W. Seifert and Jana Thiel
Case reference: IMD-3-1631 ©2006

Summary

The A-case in this two-part series presents EndoArt SA, a small venture, which develops and commercializes medical devices for the telemetric contr...

Reference IMD-3-1631

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Strategy

Browse all topics

EndoArt SA: Creating and funding a medical technology start-up (B)

By Ralf W. Seifert and Jana Thiel
Case reference: IMD-3-1632 ©2006

Summary

The B-case in this two-part series provides a short follow-up to the A-case, and should be used in conjunction with it. The case illustrates the re...

Reference IMD-3-1632

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

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