Case Study

EndoArt SA: Creating and funding a medical technology start-up (B)

2 pages
November 2006
Reference: IMD-3-1632

The B-case in this two-part series provides a short follow-up to the A-case, and should be used in conjunction with it. The case illustrates the reflections on EndoArt’s cumbersome evolution over the past 8 years and relates the venture’s situation as of 2006. The venture’s investors are increasingly pressing for a return on their investments. Three options are laid out to proceed from this point: strategic partnership or trade sale, grow the firm aggressively and go for an IPO, or make EndoArt a privately-held stand-alone player. None of these options, however, would happen over night. Hence, management needs to identify and focus on the immediate issues to increase the value of the small company.

Learning Objective
  • First, the case provides an excellent vehicle to review the learning points from the A-case.
  • Second, it invites the student to decide for and discuss the venture’s strategic direction toward an exit. This also requires the identification and analysis of EndoArt’s immediate challenges.
Keywords
Entrepreneurial Finance, Growth, Market Positioning, Medical Technology, Start-up, Technology, Technology Management, Uncertainty
Settings
Europe, Switzerland
2004-2006
Type
Field Research
Copyright
© 2006
Available Languages
English
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This case study is part of a series
  • EndoArt SA: Creating and funding a medical technology start-up (A)
  • EndoArt SA: Creating and funding a medical technology start-up (B)
This case study is part of a series
  • EndoArt SA: Creating and funding a medical technology start-up (A)
  • EndoArt SA: Creating and funding a medical technology start-up (B)
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EndoArt SA: Creating and funding a medical technology start-up (A)
By Ralf W. Seifert and Jana Thiel
Case reference: IMD-3-1631 ©2006
Summary
The A-case in this two-part series presents EndoArt SA, a small venture, which develops and commercializes medical devices for the telemetric contr...
Reference IMD-3-1631
Copyright ©2006
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

EndoArt SA: Creating and funding a medical technology start-up (B)
By Ralf W. Seifert and Jana Thiel
Case reference: IMD-3-1632 ©2006
Summary
The B-case in this two-part series provides a short follow-up to the A-case, and should be used in conjunction with it. The case illustrates the re...
Reference IMD-3-1632
Copyright ©2006
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications