Leading Customer-Centric Strategies
How to become more valuable to your clients
Your goal is to be customer centric. Your future relies on meeting your customers’ needs and desires through your products and services. Yet despite the theory, many companies fail to meet expectations.
So how do you become a customer-focused powerhouse that is hyper-relevant and valuable to your clients? The answer lies in leveraging and integrating three key business dimensions: your strategic marketing, digital transformation and leadership.
You bring your own critical business challenge to the program and apply these different perspectives to your challenge. Guided by expert faculty and supported by peers, you will learn how to achieve alignment and integration across these different functional areas. You will leave with personalized, actionable takeaways to enable deeper customer connection, boosted growth and improved business performance.
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Want to know if this is the right program for you? Have your profile analyzed by a Program Advisor, who will provide you with personalized guidance for your career.
Our faculty members are recognized world authorities in their fields. Dividing their time between teaching, research and working with international companies, they remain on top of the latest management trends. You can expect timely, innovative learning activities, materials, and content in all IMD programs.
Leading Customer-Centric Strategies provides you with a three-stage approach to increase your firm’s customer-centricity over nine weeks. The program is fully liVe virtual, offering you IMD’s latest, interactive learning experience, accessible from anywhere in the world.
See key learnings from recent customer-centric projects.
Company | International medical technology company – 50,000+ employees |
Customer-centric challenge | ● Understand the customer’s full diagnostic pathway |
Actions | ● Mobilized resources internally to engage all relevant departments |
Key learnings | ● Don’t just focus on fixing current gaps. It’s critical to keep the bigger vision in mind |
What’s next ? | ● Feed this initiative into the annual strategy |
Company | International brokerage and financial services group – 15,000+ employees |
Customer-centric challenge | ● How to enhance digital offering to customers |
Actions | ● Established a customer-focused team to include sales, head of business and clients |
Key learnings | ● Customer likes using several providers. Focus on key strengths rather than trying to deliver all products to the customer |
What’s next ? | ● Enhance key offerings to build competitive advantage |
Company | Tool and hardware manufacturer. European headquarters -1,000 employees |
Customer-centric challenge | ● Identify the real “job to be done” for the end user |
Actions | ● Set up a network of experts, including a strategy team to clarify what it means to sell online |
Key learnings | ● Internal buy-in is obtained much more rapidly once you have real customer insights |
What’s next ? | ● Continue customer storytelling around the jobs to be done |
IMD liVe. Fully-immersive programs for executives.
This program is a liVe virtual learning experience, allowing you to have a fulfilling and fully immersive learning experience from anywhere in the world via state-of-the-art technology. Enjoy real-time, highly interactive and engaging participation. Connect with our world-class faculty and globally based peers through built-in collaboration tools for maximum interaction.
Discover IMD liVe virtual programs. Real Learning. Real Impact. One click away.