The D case reveals that Lingo Media’s board of directors agreed to repurchase Speak2Me from Kraft’s investors group. A new business model is put it place to teach spoken English via the Internet. Revenues are coming through embedded advertising rather than from people actually learning English on the online platform. The model offers exciting growth prospects, attracting the interest of telecom giant Orascom. But Kraft is not willing to sell his company yet. What he wants instead is to convince Orascom they should simply take a stake as a minority partner. Will he succeed?
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Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications