Case Study

Michael Kraft (B): Lingo media comes alive

4 pages
October 2009
Reference: IMD-3-2128

The B case is situated more than 7 years after Lingo Media’s decision to enter the complicated Chinese market. The company has built an impressive market share, but revenues are lackluster and net losses continue to mount. How long can this really go on? Is it time to finally throw in the towel and refocus the company’s efforts on more profitable ventures elsewhere?

Learning Objective

To learn about the key drivers of international expansion. To discuss the relative importance of strategic intent, core capabilities, and ability to deliver. To identify the obstacles standing in the way of international success.

Keywords
International Expansion, Entry Market Strategy, Strategy, Leadership, Educational Publishing, General Management
Settings
1998-2009
Type
Field Research
Copyright
© 2009
Available Languages
English
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This case study is part of a series
  • Michael Kraft (A): Opportunity knocks in China
  • Michael Kraft (B): Lingo media comes alive
  • Michael Kraft (C): New opportunities
  • Michael Kraft (D): Orascom Telecom
This case study is part of a series
  • Michael Kraft (A): Opportunity knocks in China
  • Michael Kraft (B): Lingo media comes alive
  • Michael Kraft (C): New opportunities
  • Michael Kraft (D): Orascom Telecom
Discover our latest research
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Michael Kraft (A): Opportunity knocks in China
By Cyril Bouquet and Colleen Lief
Case reference: IMD-3-2127 ©2009
Summary
This four-part case series takes a close look at the expansion strategy of Lingo Media, a small Canadian firm in the highly-regulated Chinese educa...
Reference IMD-3-2127
Copyright ©2009
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Michael Kraft (B): Lingo media comes alive
By Cyril Bouquet and Colleen Lief
Case reference: IMD-3-2128 ©2009
Summary
The B case is situated more than 7 years after Lingo Media’s decision to enter the complicated Chinese market. The company has built an impressive ...
Reference IMD-3-2128
Copyright ©2009
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Michael Kraft (C): New opportunities
By Cyril Bouquet and Colleen Lief
Case reference: IMD-3-2129 ©2009
Summary
In the C case, we learn that Lingo Media purchased A+, a Canadian company specializing in early childhood development products integrating the late...
Reference IMD-3-2129
Copyright ©2009
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Michael Kraft (D): Orascom Telecom
By Cyril Bouquet and Colleen Lief
Case reference: IMD-3-2130 ©2009
Summary
The D case reveals that Lingo Media’s board of directors agreed to repurchase Speak2Me from Kraft’s investors group. A new business model is put it...
Reference IMD-3-2130
Copyright ©2009
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications