Michael Kraft (B): Lingo media comes alive
The B case is situated more than 7 years after Lingo Media’s decision to enter the complicated Chinese market. The company has built an impressive market share, but revenues are lackluster and net losses continue to mount. How long can this really go on? Is it time to finally throw in the towel and refocus the company’s efforts on more profitable ventures elsewhere?
To learn about the key drivers of international expansion. To discuss the relative importance of strategic intent, core capabilities, and ability to deliver. To identify the obstacles standing in the way of international success.
Cranfield University
Wharley End Beds MK43 0JR, UK
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
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- Michael Kraft (A): Opportunity knocks in China
- Michael Kraft (B): Lingo media comes alive
- Michael Kraft (C): New opportunities
- Michael Kraft (D): Orascom Telecom
- Michael Kraft (A): Opportunity knocks in China
- Michael Kraft (B): Lingo media comes alive
- Michael Kraft (C): New opportunities
- Michael Kraft (D): Orascom Telecom
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
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