Leading the digital transformation at Novartis: The role of the CDO (A)
In 2018, Novartis set the ambition to become a leading medicines company powered by data and digital technologies. To realize this goal, the newly appointed Chief Executive Officer (CEO), Vasant Narasimhan, set Data and Digital Leadership as one of Novartis’ five strategic priorities. As part of the new digital strategy, Bertrand Bodson, known for turning Argos from a traditional catalogue retailer to one of the third largest online retailers in the UK, was hired as its new Chief Digital Officer (CDO). Bodson arrived on the pharmaceuticals scene in the midst of exciting but also challenging times: science, technology and data were converging, progressing by leap and bounds and presenting new breakthrough opportunities. At the same time, the pharmaceutical industry was evolving, and both competitors and other players in the ecosystem were getting more sophisticated. Bodson needed to act quickly. Pharma was being disrupted and he needed to align the organization and capture the new opportunities. How could he get Novartis digitally ready?
- Explore the role and qualities of a CDO.
- Examine what a digital transformation could entail in a multinational corporation
- Analyze factors for successes and failures in digital transformations
Novartis, Healthcare, Pharmaceuticals
2018-2019
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
In late 2021, Puneet Chhatwal, CEO of Indian Hotels Company Limited IHCL, found himself grappling with a new challenge beyond the impressive growth numbers the company had achieved since his tenure began in 2017 sustainability. Having led IHCL, t...

When a Saudi consortium led by utilities giant Acwa Power signed $8.3 billion in deals this July to build seven solar and wind projects across the kingdom, it marked more than just another line entry in the country’s growing clean energy portfolio...

As companies move from generative AI (gen AI) pilots to scaled efforts with measurable outcomes, many incumbents struggle to turn ambition into impact. Despite rising adoption, most gen AI initiatives fall short on ROI, highlighting the complexity...
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2648 ©2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in HBR.org 25 July 2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications