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    Case Study

    CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)

    By Dominique Turpin
    1 pages
    September 2019
    Order this case study
    Reference: IMD-7-2112

    A Thai and a Japanese company disagree on how to grow their business in the yogurt Thai market. The case addresses both global marketing issues as well as cross-cultural ones.

    Learning Objective
    • Cross cultural management issues in strategic alliance and global marketing.
    Keywords
    Strategy, Marketing, Strategic Alliance, Cross-cultural Management, Global Marketing
    Settings
    Asia
    CP Meiji, Food Production, Consumer Goods, Food and Beverage
    2018
    Type
    Field Research
    Copyright
    © 2019
    Available Languages
    English
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    This case study is part of a series
    • CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (A)
    • CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)
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    This case study is part of a series
    • CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (A)
    • CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)
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    CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (A)
    By Dominique Turpin
    Case reference: IMD-7-2111 ©2019
    Summary
    A Thai and a Japanese company disagree on how to grow their business in the yogurt Thai market. The case addresses both global marketing issues as ...
    Read more
    Reference IMD-7-2111
    Copyright ©2019
    Copyright owner IMD Copyright
    Organization CP Meiji
    Industry Food Production;Consumer Goods, Food and Beverage
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

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    CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)
    By Dominique Turpin
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    Reference IMD-7-2112
    Copyright ©2019
    Copyright owner IMD Copyright
    Organization CP Meiji
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    Available Languages English
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