IMD Center Research
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Orchestrating Digital Business Transformation

Working in Concert to Achieve Digital Excellence

By Professor Michael R. WadeMichael R. Wade, Andy Noronha, James Macaulay and Joel Barbier

Key Questions for Executives

The Global Center for Digital Business Transformation is turning its research lens to a different set of questions that are top-of-mind for the hundreds of senior executives with whom we have engaged:

  • How should we execute our digital transformation?
  • Where do we start?
  • What is the sequencing of actions?
  • And in different areas of the business, what precisely should we change, and to what extent?

To address these questions, we are launching a new research project we refer to as “Digital Orchestra.” Just as conceiving of digital disruption as a vortex helped us explain how disruption changes the nature of competition, the analogy of an orchestra illustrates how to execute a digital transformation.

Orchestrating Digital Business Success

To thrive amid digital disruption, a company’s executives must answer fundamental questions about the value they want to create – and their strategic options for getting there. By answering these questions, they set the strategic direction, the execution of which will require significant changes across many aspects of the business. These parts of the business – the company’s operating model – constitute the “orchestra.”

To learn more about the Digital Orchestra, read the full report.

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now available

The DBT Center’s second book, Orchestrating Transformation: How to Deliver Winning performance with a Connected Approach to Change, is now available. 

Digital disruption is fundamentally changing the way organizations compete. Large and midsized organizations have appointed leaders to manage and respond to this disruption, but many are set up to fail. Why?  Because those tasked with executing digital transformations continue to follow change management orthodoxies grounded in linear thinking. 

Our new book proposes a profoundly different approach - one that orchestrates transformational change amidst the realities of highly complex internal structures and rapidly changing external environments.

Based on research and interviews with over 1,000 practitioners from around the world, the authors from the Global Center for Digital Business Transformation offer an actionable and concrete playbook to orchestrate large-scale digital transformation.

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