Report


Orchestrating Digital Business Transformation

Working in Concert to Achieve Digital Excellence

By Professor Michael R. Wade, Andy Noronha, James Macaulay and Joel Barbier

Key Questions for Executives

The Global Center for Digital Business Transformation is turning its research lens to a different set of questions that are top-of-mind for the hundreds of senior executives with whom we have engaged:

  • How should we execute our digital transformation?
  • Where do we start?
  • What is the sequencing of actions?
  • And in different areas of the business, what precisely should we change, and to what extent?

To address these questions, we are launching a new research project we refer to as “Digital Orchestra.” Just as conceiving of digital disruption as a vortex helped us explain how disruption changes the nature of competition, the analogy of an orchestra illustrates how to execute a digital transformation.

Orchestrating Digital Business Success

To thrive amid digital disruption, a company’s executives must answer fundamental questions about the value they want to create – and their strategic options for getting there. By answering these questions, they set the strategic direction, the execution of which will require significant changes across many aspects of the business. These parts of the business – the company’s operating model – constitute the “orchestra.”

To learn more about the Digital Orchestra, read the full report.

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Orchestra
Download full report

PRINTABLE PDF – 4MB

Coming Soon

The DBT Center’s second book, Orchestrating Digital: How to Conduct a World-Class Company Transformation, due to be published in January 2019, is our answer to these questions. Just as conceiving of digital disruption as a vortex  helped us explain how disruption changes the nature of competition, the analogy of an orchestra illustrates how to execute a digital transformation involving various “sections” and “movements” that span the entire business ecosystem. Orchestrating Digital will use rich storytelling to describe how traditional incumbents have harnessed digital tools and business models to solve their biggest challenges. Furthermore, it will reveal how the most successful transformations move beyond point solutions to truly orchestrate transformational change.

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