GreenGro (B): SURFing the TSUNAMI
The GreenGro (B) case study is a follow-up to GreenGro (A) and details how the company applied the TSUNAMI and SURF frameworks to address its complex challenges. The case illustrates the practical implementation of these frameworks, introduced in the technical note “Surfing the TSUNAMI: A framework for assessing and adapting in turbulent times” (IMD-7-2629). The case details how GreenGro’s leadership team systematically analyzed their external environment using the TSUNAMI framework, identifying key challenges in areas such as technological disruption, socio-economic shifts and climate impacts. It then showcases how the company focused on developing its internal adaptive capabilities using the SURF framework, focusing on strategic thinking, unified ecosystem leadership, resilient organization and flexible tenacity. By presenting GreenGro’s strategic responses and the outcomes of its decisions, this case provides students with a real-world example of how organizations can navigate turbulent business environments. It offers insights into the process of translating framework-based analysis into actionable strategies and the challenges of implementing significant organizational changes.
- Understand how to apply the TSUNAMI framework to systematically analyze complex business environments
- Learn to use the SURF framework to develop and enhance critical organizational capabilities
- Analyze the process of translating framework-based insights into actionable strategies
- Evaluate the effectiveness of strategic responses to multifaceted business challenges
- Understand the challenges and considerations in implementing significant organizational changes
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- GreenGro (A): Cultivating a future
- GreenGro (B): SURFing the TSUNAMI
- SURFing the TSUNAMI: A framework for assessing and adapting in turbulent times
- GreenGro (A): Cultivating a future
- GreenGro (B): SURFing the TSUNAMI
- SURFing the TSUNAMI: A framework for assessing and adapting in turbulent times
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